Compared to mothers, dads receive painfully generic or just outright insulting cards. 

To bring new meaning to Father’s Day, The Or, in partnership with the suicide prevention charity, Campaign Against Living Miserably, enlisted myself and an array of artists for the redesign purchasable cards and bring new positive messaging to the forefront.

The redesigned cards were showcased at the Mother agency in London ahead of being auctioned off on Father's Day, all proceeds going to CALM.

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Featured on It's Nice That and Creative Boom.